Five generations—across six decades—are currently active in the workforce. There’s Traditionalists, Baby Boomers, Generation X, Millennials, and Generation Z, which are the largest generation in the U.S. workforce today with 90 million employees.
To achieve our visionary income, we must enhance the way we recruit, develop, and retain our top talent across each of these generations, by making diversity an important part of the recruiting strategy. Below, we give you our top three tips for recruiting and hiring diverse, multigenerational teams.
Develop targeted markets, advertising, and community outreach activities
Different generations use different tools to find jobs, so promoting your company on as many job sites as you can will get the most attention from a diverse range of hires.
Leverage the best of social media resources and platforms like Glassdoor and other job sites as competitive advantages. Did you know that 65% of companies were able to increase their brand recognition from employee advocacy posted on social media platforms alone? Get your employees involved in posting as well to give your company a huge boost!
Establish internships and early-in-career programs whenever possible
Targeting undergraduate students for internships and early-in-career programs is important because the competition for top talent is intensifying. Additionally, the expectations of the workforce are changing, therefore, candidates have more choices than ever before. Attracting the best talent and actually investing in them will create mutual value to ensure long-term success.
Communication is key
Communication is undeniably the most important thing in any work environment, and that starts at the recruiting stage. Be aware of what forms of communication each of the five generations listed above typically uses. For example, Baby Boomers are used to email and plain text, whereas, Millennials and Gen Z prefer different communication channels and more engaging content such as videos, webinars, and podcasts.
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